MANA partnered with Crosswalk, a consumer insights laboratory that observes & analyzes the online habits of over 100 million consumers worldwide, to develop a deeper understanding of the Current Skincare Consumer.

We Examined How Consumers:

  • Browse

  • Shop

  • Compare

  • Ultimately Purchase Skincare

And What Ultimately Leads Consumers to Purchase:

  • Pricing/Spending Thresholds

  • Motivators

  • Shopping Channels

  • Purchase Journey

  • Assortment & Product/Market Preferences

Please feel free to share this report with your Beauty network.