Explore Our Latest Trends
Twice yearly, MANA presents the latest trends, giving a glimpse into the concepts driving product development and innovation. Through our trend reports, clients get a fun, sneak peek into our creative process.
“AT LAST”
HIGH PERFORMANCE HYBRID SUNCARE
This next generation capsule collection elevates "suncare" to "self care" with broad spectrum protection against UV rays, anti-pollution benefits and high performance skincare technology that addresses key skin concerns. With elegant textures and no residual white cast, these high performance heroes nourish, hydrate, help reduce pore size and excess sebum production, and calm and soothe, while defending against damaging environmental assaults, and helping to enhance the skin barrier function.
This 5-in-1, lightweight, multi-tasker was formulated for breakout-prone and sensitive skin types. It protects against UV rays, refines pores, soothes breakouts, hydrates, and can be used as a moisturizer and/or a primer.
The transformative, lotion-to-powder formula is mineral and non-nano and provides broad spectrum protection against UVA and UVB rays with no residual white cast.
NEW AGE
(I’M)PERFECT
Defined by smooth, ethereal skin, bright eyes, and surreal color, and coupled with the eco-conscious expectations of a new generation of “intentional” consumers, beauty has entered an exciting, new age.
Taking a modern and intentional approach to formulations, New Age drives advancements in technology-infused beauty, by utilizing a combination of pro-synthetic and bio-made ingredients to create real world, “phygital” (physical and digital) effects.
Buoyed by a post-pandemic wave of ‘science pride’, definitions of natural have expanded and new, biotech technologies are enhancing product efficacy, potency and purity. These intentional technologies, coupled with sustainable ingredients, deliver high naturalities, otherworldly effects, and extraordinary aesthetics while helping to promote wellness and preserve the real world for generations to come.
ADVANCED MICROBIOMETICS
In 2025 and beyond, cosmetic looks will normalize skin-positivity, redefine what healthy skin looks like, and celebrate gender neutrality. Social norms around beauty standards will continue to evolve with inclusive products and narratives that make everyone feel welcome, served and seen.
Hybrid formats with skincare benefits that enhance natural features in just a few strokes will continue to be in high demand for consumers who are opting out of traditional routines post-pandemic.
The “no-makeup makeup” look will continue to thrive into 2025 and beyond. New variations of the timeless aesthetic will focus on off-duty looks, such a TikTok’s “clean girl aesthetic” which is defined by fluffy brows, dewy skin, flushed cheeks and “gym lips” which involves slightly over lining the lips in a natural shade and filling them with the same color to create a natural, filler free pout.
NXTPOWDER
The skin microbiome is the skin’s ecosystem. When well balanced, there are +/- 1,000 different species of bacteria and up to 80 different fungi species in the skin microbiome. A balanced microbiome ensures healthy skin function, including sufficient hydration, exfoliation and protection against environmental assaults. A healthy microbiome can also improve the appearance of the skin by helping to reduce acne breakouts, infection, and inflammation. Genetics, diet, lifestyle choices, environment, pollution & exposure to UV light can cause an imbalance in the skin’s microbiome. This imbalance, or “dysbiosis”, is linked to eczema, psoriasis, acne, rosacea, and wounds that don’t heal. MANA’s proprietary Advanced Microbiometic Complex works to re-balance and rejuvenate the skin microbiome with a three-pronged, powerful composite that helps to strengthen the skin barrier, restore biodiversity on the skin, and improve skin’s overall appearance.
Transformative, gel-to-powder formulas create a flexible matrix on skin and help to improve the barrier function, leaving skin soft and smooth to the touch. Ultra-fine pearls blur imperfections and deliver a sophisticated, natural glow with a smooth, soft-focus effect .
Unique, bouncy textures make the products fun and easy to apply, and create a barely-there feel throughout wear.
AGE WELL
AGE WELL BLURRING LIPSTICK
AGE WELL MOISTURE CREAM
AUGMENTED REALITY
ABOUT AUGMENTED REALITY
VIRTUAL HIGHLIGHTER SERUM
CRÈME SKIN
CRÈME SKIN CONCEALER
CRÈME SKIN MOISTURE ESSENCE
CALM, COOL & COLLECTED
SUPERFOOD SKIN GLAZING POTION
SUPERFOOD SKIN GLOWING LOTION
Contact us for a personalized trend presentation