MANA + Crosswalk’s second Beauty Industry Report
focuses on the habits of today’s Prestige Haircare Consumer.

We Examined How Haircare Consumers:

  • Browse

  • Shop

  • Compare

  • Ultimately Purchase Haircare

And What Ultimately Leads Consumers to Purchase:

  • Pricing/Spending Thresholds

  • Motivators

  • Shopping Channels

  • Purchase Journey

  • Assortment & Product/Market Preferences

Please feel free to share this report with your Beauty network.